Territorio Boom by Mati Martí
Signed copies only
This book is the winner of the Liège photobook festival
“Territorio Boom” is a catalogue of all of the buildings which made up the TEVASA urbanistic plan. A project born from the idea of not showing in order to invoke a reality not desired.
The images propose a classification of the urban plan using a photographic language with three types of frame: some tangled by pines, bushes and climbers, others distant and deep, some centered in a dichotomy of asphalt and vegetation.
The near total invisibility of the buildings is supported in a text (name and location of the building) in order to create a game for the spectator (the paradox of what is not seen but read).
In 1959 Franco’s government approved the Economic Stability Plan, with the intention of promoting an opening up to the outside world and the economic development of the country. Amongst the measures adopted were the devaluing of the peseta, which was intended to simulate inward investment and tourism. State intervention was centred, in particular, on the promotion, control and administrative organisation of the tourist offer. In the Super Development years’, between 1962 and 1973, the ‘tourist boom’ became a symbol for economic development.
The dictatorship exploited the sun and sea tourism in Spain by declaring areas of national tourist interest. Law 197/1963 was intended to bring foreign tourists to Spain’s coastal areas that had “special conditions for attracting and retaining tourism”. To this end, the government encouraged the building of urbanizations as well as the infrastructure necessary along the coast.
In Valencia, the City Council authorised the development of an urban plan for the forest and the Albufera Meadow by the construction company TEVASA (Terrenos de Valencia S.A.) The plan was presented in 1962, as one of the most important urban projects for the Mediterranean coast.
In 1965 the Ministry for housing approved the TEVASA plan, however local pressure from the citizens, resulted in the plan under going various restructurings over the following years. The battle to preserve the natural surroundings of the meadow, turned environmentalism into an underground method of expressing opposition to the regime and for the first time an environmental question would have widespread coverage in the media causing a reflection on the need to preserve our natural environment.
Thanks to this movement the implementation of the full 1965 plan was avoided which would have completely devastated the forest, to remain in what is actual there: 29 apartment towers, 2 urbanisations, 2 grand hotels, 1 artificial lake, 1 golf course and 1 bull sale.
In 1986 the Albufera Lake and the Dehesa forest were declared a National Park.