Chroma by John Divola
Chroma is the name Californian artist John Divola has given to a large body of work made in the early 1980s that brought together a number of his interests – unnatural color (from gels covering his flash); geometry and nature; and the way photographs slip between symbolic meanings and actuality.
At the same time, Divola was switching from color negative that he was using for Zuma to large format color transparency.
He became aware that the early C-type color prints faded badly and was trying to use a new, more stable material. This was Cibachrome, which printed from transparencies. It was very industrial and artificial, with deep color saturation and contrast. It was a very flawed material for conventional images but with unique properties that he ended up embracing for the Chroma images.